Maria Sharapova to Speak for Sony Ericsson

Sony Ericsson announced yesterday that it has signed an exclusive four-year deal agreement with tennis ace Maria Sharapova, making her the cell communication company’s first global brand ambassador.
The stunning Russian, 20, will undertake a series of innovative new consumer brand campaigns working with Sony Ericsson’s design team on a range of products and accessories.

“Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance,” said Dee Dutta, Corporate Vice President and Head of Marketing, Sony Ericsson. “Our alignment with Maria’s global iconic status, combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”
“It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry,” Maria Sharapova said. Maria Sharapova“Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.”
Sony Ericsson had earlier portrayed tennis players Ana Ivanovic and Daniela Hantuchova in a 2006 TV ad to promote the launch of its K800 and K790 Cyber-Shot camera phones.

The off-court agreement complements Sony Ericsson’s 6 year $88 million global title sponsorship of the WTA Tour which was signed in January 2005 and is the biggest deal in the history of women’s sport.
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Reese Witherspoon

The actress proved to be the most-liked celebrity among ten women who regularly found their way onto magazine covers and into gossip columns in 2007, according to a poll on Friday.

For its E-Score Celebrity survey, E-Poll Market Research asked more than 1,100 people ages 13 and older whom they found the most appealing, confident, glamorous, interesting and over-exposed, among other qualities.

Witherspoon, 30, who has been in the spotlight since winning an Oscar for playing country singer June Carter in "Walk the Line," topped the list with a personal appeal rating of 74 percent, followed by former "Friends" TV star Jennifer Aniston at 70 percent.


The Oscar winner has not had any major movie hits since "Walk the Line," but has been the focus of numerous headlines and stories this year due to her divorce from actor Ryan Phillippe and subsequent involvement with Jake Gyllenhaal, her co-star in "Rendition."

That movie, an espionage thriller, has proved to be a major disappointment at box offices taking in only $17 million so far in global ticket sales.

Meanwhile Angelina Jolie, who is now the companion of Aniston's ex-husband Brad Pitt, was the No. 3 most appealing celebrity at 53 percent.

Actress/singer Jennifer Lopez was behind her with a 52 percent rating, while Katie Holmes followed at 32 percent and behind her was former Spice Girl Victoria "Posh Spice" Beckham in the No. 6 position with a rating of 28 percent.

Troubled celebrities of 2007 -- Paris Hilton, Nicole Richie, Lindsay Lohan and Britney Spears -- who all have battled drug and alcohol abuse and run into legal problems, rounded out the list with Hilton the least-liked.

She had a low 9 percent appeal rating, and was deemed to be the most over-exposed. Only one notch above Hilton was pop singer Spears with 11 percent likeability and a 68 percent over-exposed rating to Hilton's 75 percent.

Megan Fox

The ‘Transformers’ star can’t get enough fun in the bedroom, and insists women should be more open about what they like between the sheets.

She said: “I really enjoy having sex, and that’s offensive to some people. Women are the quickest to call other women sluts, which I think is sad. I haven’t met a lot of men who have said, ‘You like having sex? What a dirty whore you are.’ “

Megan, 21, has also confessed it doesn’t take much to get her in the mood for sex, because her raging hormones leave her in a permanent state of arousal.

She added: “I’m young and have a lot of hormones - I’m always in the mood! But I like sex with one person when I’m in a relationship. Sex with random people who I’ve met at clubs is not really my thing.”

Lindsay Lohan

Lindsay Lohan gave the poorest acting performances in 2007, according to a poll of nearly four million British movie-goers.
The actress - who was honoured for her contribution to the film industry at the Capri Film Festival in Italy on Sunday - was criticised for her performance in thriller ‘I Know Who Killed Me’.

Eddie Murphy also featured in the AOL Moviefone poll for his role in ‘Norbit’, while the film was considered to be the biggest waste of the price of a ticket.

Matt Damon was recognised for his good acting in ‘The Bourne Ultimatum’ and ‘Ocean’s Thirteen’, and Shia LeBeouf was named best newcomer. He also won best screen duo along with Megan Fox for ‘Transformers’.

The survey, which attracted more than 3.8 million votes, offered users a choice of five nominees in each category.

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